FUNDRAISING 101
Let the fun(draising) begin!
Whether you're a first-time walker, or a fundraising extraordinaire, it never hurts to brush up on your skills.
We've put together a list of tips and tricks to help you get started on your fundraising journey. Remember - every dollar counts towards building safer futures!
We've put together a list of tips and tricks to help you get started on your fundraising journey. Remember - every dollar counts towards building safer futures!
1. Tell your community why you’re walking, and what the event means to you
Gender-based violence takes a profound toll on women, children and communities – it impacts all of us. That’s why we need you to walk.
Let your community know why you're walking and what the event means to you. Sharing your personal connection to the cause will give your friends and family a strong reason to join the movement and support you and the cause.
Let your community know why you're walking and what the event means to you. Sharing your personal connection to the cause will give your friends and family a strong reason to join the movement and support you and the cause.
2. SET AN AMBITIOUS BUT ACHIEVABLE TARGET
Be bold with your goal and set a target that is ambitious but realistic. A high goal will encourage people to donate more if it's achievable!
It's all about balance.
It's all about balance.
3. MAKE THE FIRST DONATION A GOOD ONE
Be strategic about who you ask for your first donation. The first donation often sets the mark for future donations. You can also make the first donation yourself – when people see how serious you are about the cause, they will be more inspired to give.
4. Share your page and tell people how you will complete the walk
Spread the word by sharing your page on your social media. Facebook, Instagram, Twitter, LinkedIn, TikTok and WhatsApp are great ways to ask your community to donate. You can use our social tiles (or even make your own) but remember to tag #walkforwagec so we can see what you're up to!
If spamming your social networks isn't your style, you can email, text or even call your friends and family to let them know why you're walking and how they can help.
If spamming your social networks isn't your style, you can email, text or even call your friends and family to let them know why you're walking and how they can help.
5. ASK FOR A SPECIFIC AMOUNT
Take the guess work out of donating by asking your donors for a specific amount - sometimes people feel more comfortable giving when they know how much you're asking for.
If you ask five people to donate $50, that's $250 that will build safer futures for women and children - how good is that!
Share our social media tiles here to ask for a specific amount and explain how that donation helps.
If you ask five people to donate $50, that's $250 that will build safer futures for women and children - how good is that!
Share our social media tiles here to ask for a specific amount and explain how that donation helps.
6. ENCOURAGE NON-FINANCIAL SUPPORT
If you have friends and family who aren't in a position to donate financially, encourage them to get involved in other ways. Ask them to share your page, spread the word, or even participate in the walk themselves!
7. PERSISTENCE PAYS OFF
Times are tough right now, and we know raising funds is no easy feat! When it comes to fundraising, persistence pays (literally).
Keep your foot on the pedal by reminding your community why you're walking and updating them as you get closer to your goal.
Keep your foot on the pedal by reminding your community why you're walking and updating them as you get closer to your goal.
8. SHARE WITH YOUR POTENTIAL DONORS WHAT’S IN IT FOR THEM
People don't tend to part with their pennies easily, so explain what's in it for your donors. Perks of donating could include (but are not limited to):
- Helping to end gender-based violence;
- Supporting women and children in crisis;
- Social media shout-outs for your donors; and
- Building a future free from violence for all.
Don't forget to mention that all donations of $2 or more are tax deductible - and who doesn't love a tax write off!
9. REMEMBER TO SAY THANK YOU!
Be sure to thank people who have donated and make them feel good about what they’ve given. After all, manners matter!
Each contribution (no matter the size) counts, and gets you closer to your goal. Try getting creative with your gratitude - social media shout outs, thank you videos or even a personalised email are great ways to show your community you appreciate their generosity.
10. INCREASE YOUR TARGET
Reached your target already? What a superstar! If you achieve your goal before the walk, try increasing it and going for gold. Every dollar counts!
#walkforwagec
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If you or someone you know needs support in Australia call 1800 RESPECT (1800 737 732) or go to wagec.org.au
